John Stanton Jr., John Stanton Sr., Jason Stanton

As many of you know, our 2011 Signature Family is the Stanton family of the Running Room. In July of 2010 John Stanton Sr. (the founder of the Running Room) was interviewed by the Globe and Mail. During this interview John provided the following advice on building a national business one community at a time. One of the reasons we are so proud to celebrate the Stanton family’s success is because of their incredible commitment to their community and their deep connections with their customers.

John Stanton’s three-step approach to building a national business:
(See original Globe and Mail story here)

1. Earn customer loyalty and respect
2. Become a part of customers’ lives
3. Support the community

1. Earn customer loyalty, and respect. Running Room becomes part of people’s everyday lives by helping them achieve their fitness goals, from setting them up with the optimal gear selection to advising them on technique. We hold weekly training clinics, led by committed and motivated local store staff. The decision to start a running or walking regime often marks a new chapter in people’s lives. Ensuring they succeed has driven our 30 years of steady growth.

2. Become a part of customers’ lives. Our 100-plus Running Room locations act as community centres. Every Wednesday evening and Sunday morning we organize free group runs and walks where like-minded people come together to exercise and socialize. The end result is both physical and mental fitness. In several cases we’ve even brought future husbands and wives together.

3. Support the community. We sponsor 600-plus running and walking events a year. Yes, this raises the profile of the Running Room but it also generates millions of dollars for worthy causes. Our staff and volunteers champion these grassroots events. I take part in many of them and I see first-hand the strong connection people feel toward Running Room and our staff. If you sincerely put the best interests of communities first, everyone wins.

2011 Signature Event honouring the Stanton Family of the Running Room
October 3, 2011 – Calgary   
October 25, 2011 – Edmonton    

For more information go to www.abfi.ca or email abfi@ualberta.ca

John Stanton, John Stanton JR, and Jason Stanton

Since 2003, ABFI has honoured Canadian business families of distinction by hosting an intimate evening known as “Signature Event.” Past Signature families have included:

• The Brewster family
• The Fuller family of Earls, Joey’s Restaurant, and Saltlick Steakhouse
• The Asper family of CanWest Global Communications Corp.
• The Shaw family of Shaw Communications Inc.
• The Melton family of Melcor Development Limited
• The Richardson family of James Richardson & Sons Limited

This year ABFI is pleased to announce the Stanton family of The Running Room as their 2011 Signature Family.

Together the Stantons have created an incredible Alberta based business that doesn’t just sell shoes and equipment; they have created a culture that is committed to improving quality of life through active living. This entertaining evening will provide you with the unique opportunity to hear how John Stanton built a legacy by opening just a small one room store in the renovated living room of an old Edmonton house and called it the, “Running Room”. Today he is proud to be working with his sons John Jr. and Jason, who are both actively involved in the family business which has expanded to over 111 locations across Canada and the United States.

October 3, 2011 – Calgary, Hyatt Regency Hotel

October 25, 2011 – Edmonton, Fairmont Hotel Macdonald

5:00PM: Registration & Reception
6:00PM: Dinner
7:45PM: Presentation & Q/A

Perfect Pitch Winner Megan Oleksyn (center) with ABFI Executive Director Shauna Feth (right) and ABFI Academic Director Lloyd Steier (second from left)

Megan Oleksyn
southpaw communications

Now, maybe I have seen too many episodes of Dragon’s Den but when I first heard about the Perfect Pitch competition, I was already devising bald-joke-comebacks for when some Kevin-type judge turned me down. But in fact, the competition had many facets to it, and the pitch itself was only one of the components we, as competitors, had to prepare for.  Although you cannot tell from the previous run-on sentences, the business I pitched was my communications consulting company, southpaw communications. After the initial pitch in Bashaw, the finalists began the journey to the finals. This journey was paved with business training, mentorship and resources provided by the many partners of the project. Besides the pitch itself, the most significant component to the competition was the business plan we had to develop to be judged in tandem with our final pitch. It was this business plan development coupled with the mentorship that gave me the confidence to take my business to the next level.

After going through the competition and coming out as the winner during the pilot year of the Perfect Pitch, I hauled home my giant plastic novelty cheque ( yes, you actually get one of those and no, it does not fit in the drive-thru ATM slot…) and put that money to work right away.  I immediately contracted a web designer to build me a website (www.southpawcommunications.ca) to promote my business and display my portfolio. I also paid a retainer to a writer so I knew I had enough help in the future to go after the bigger clients that I wanted to focus on.  That was the fun part. It turns out lawyers, accountants and all of the other people involved in making southpaw “official” wanted to be paid for their services, so the money from the Perfect Pitch soon dwindled, but my part-time passion was now ready to become my full-time career.

The greatest success the Perfect Pitch has given me? Well, when I entered the competition I had (and needed…) a day job. Not anymore! After the competition, I incorporated the business I had previously been running as a sole proprietor and just recently, quit my day job. That’s right – no more paycheque, no more company truck, no more expense account but more importantly, no more boss, meetings or schedule! After the competition, I was offered some significant contracts that made me realize this could be more than a part-time job.  I could always work from home? Make my own schedule? Go to the lake when it’s nice and work when it rains? Pick my own clients? Hire employees instead of being the employee? I decided those all sounded dandy and went for it!

But besides the start-up funding and the ability to now work from home, the Perfect Pitch has also provided me with additional benefits. For instance, one of the significant contracts (a post-secondary education institution) I landed after the competition approached me because they heard of my business through a newspaper article highlighting rural entrepreneurship and the Perfect Pitch. Additionally, I recently received a loan from the Community Futures partner to secure a company vehicle so I can tour the country meeting clients and helping people to deliver their messages to their audiences. So, it’s not all about the big plastic novelty cheque. The recognition, promotion, and exposure to partners and networking that the Perfect Pitch provides will do just as much for you as the money itself.

Today, I write from my sunny office at our home at the lake. I am working on two of those big aforementioned contracts and have another writer in Saskatoon working on a third contract for me. With work lined up for the next 6 months, I will soon begin to work on finding more contracts, but until then I will continue doing what Alan Jackson told me to do – doing what I love and loving what I do.

Creating Pathways for Entrepreneurial Families (the rural division of ABFI) is a proud  sponsor of “The Perfect Pitch” competition for rural Alberta youth. For more information on the second edition starting August 10, 2011 contact Sarah Wray at 403.741.2630 or theperfectpitch@farmon.com

ABFI -Succession Planning – Video Blog 1 from ABFI on Vimeo.

Paul pinch hit for the ABFI team and accompanied Gary Coskey to Fort McMurray where Gary presented the 12 Steps of Succession Planning to family businesses and professional advisors. He also got a tour of the city from Ross Mayer Senior Economic Development Officer for the region

Spring is near and thoughts of lazy afternoons at the lake are starting to infiltrate my thoughts!

There really is nothing better than sitting at the end of the pier with a glass of wine watching the sun set at the end of a busy week. Growing up with a family cottage is a blessing. I think back on how much fun we had as a family spending time at the lake when I was a kid – hunting frogs, playing cards, learning to sail and wakeboard – but now when I think of the cabin I am not sure what the future holds.

With my parents looking at retirement and moving to a warmer climate and my siblings getting married and having families of their own, I’m afraid the cabin that I see as an oasis and sanctuary in a busy world is going to be a casualty of poor communication and unspoken expectations. My parents spend less and less time at the lake and the last couple of years have been really tough on their business. They are starting to see the cabin as a money pit requiring endless fixes and renovations. It has lost its luster over the years and it is now less of an asset to them and more of a hindrance.

My older brother has a successful film career in Vancouver and his wife’s family has ocean front property on one of the islands off the coast. He barely makes it back to town for major holidays much less to use the cabin… so the chances of him wanting to pitch into the family cabin’s upkeep are pretty slim! There is also my younger sister who loves the cabin as much as I do but she is married now, chasing around a toddler and expecting her second child shortly. And unfortunately, my brother-in-law is not the easiest person to get along with and doesn’t seem to see the value of having a shared vacation property.

So really… that only leaves me! While I want nothing more than to see the cabin stay in the family, having just started a new career and having just purchased my first home, there is no way I alone, can afford the bills that come with it. When I look around at my friends who also have family lake-properties, I realize that even though we may be at different stages in our lives, these questions are coming up soon for them too.

How can I get my family to see the rough waters ahead without looking like I’m fishing to find out which one of us will be getting the cabin in the will?

Contact ABFI at abfi@business.ualberta.ca to order your copy of “Managing Shared Assets: Lessons from the Family Cabin” presented by Lloyd Steier, Gary Coskey, and Philip J. Renaud.

Franco Lombardo presenting the "Money Motto"

Money.
What is your emotional relationship with money? Well I know I feel great when I spend it and even better when I make it. There is this kind of ‘high’ when I buy new clothes or a new pair of shoes: I feel like I’m on top of the world… even if it’s just for a few moments. I know that making the ‘sale’ is a thrill which gives me an adrenaline rush. But I also know, through second hand experience what it means to be without money.

Yesterday I attended the second installment of ABFI’s Authors Breakfast Series. I listened to Franco Lombardo, author of “Money Motto – The Path to Authentic Wealth” speak about his theory that everyone has their own money motto and their own personal, emotional relationship with money. In business terms it would be a statement that encompasses your thoughts and feelings about your own relationship with money. Some examples of money mottos according to Lombardo include:

• More money means more control.
• Money allows me to fit in.
• Money makes me feel loved.

But I couldn’t identify with those so I decided to make my own. For me it’s more like ‘money means I’m free’. Free from what? Free from expectation and accountability. Although I thrive on responsibility, I also wish, to be free from it and in my mind and my heart, money seems to be the key.

Lombardo’s presentation was thought provoking and interesting. Specifically targeted towards families with children, Lombardo discussed how children need and crave the passing on of their parents’ value systems – both emotionally and financially.

I’m curious to see his next book, a duo children’s story (written by his own kids!) and parent guide book about how bullying affects one’s relationship with money. “Money Bully” is set to be available on Pink Shirt Day.

ABFI attendees enjoying Franco Lombardo's presentation.

Darren joins an impressive list of past recipients, many of which come from family business backgrounds. These recipients include:

1984 – John E. Poole – PCL

1985 – Ronald D. Southern – ATCO

1991 – Laurent Beaudoin – Bombardier

1995 – JR Shaw – SHAW Communications

CBLA recipients are invited to share their stories of success, hardship, and lessons learned to an audience mostly comprised of students, government officials, and business leaders from within the community. This year Darren Entwistle spoke to the value of creating a quality corporate culture, “Competitors can copy your marketing or your products, but they can’t re-create your corporate culture!” TELUS was also recognized as the most philanthropic organization in the world for 2010, donating $20,000 to over 2,000 charities and not-for-profit organizations.

However, the CBLAs are about more than simply recognizing great business leaders; they are about inspiring students to become the next generation of business and community leaders. Many companies purchase tables and donate their tickets to U of A students, giving them the opportunity to interact with the many business and community leaders also attending.

Following the awards dinner, Entwistle paid a visit to the Alberta School of Business to speak with MBA students about his journey becoming the President of TELUS. He spoke with them about topics including philanthropy, corporate culture, competing with Bell and Rogers and whether or not TELUS is positioning itself to buy or partner with a large media group.

Already looking forward to next year’s event!

ABFI's Executive Director Shauna Feth with ABFI Board Chair Grant Lovig and author Gordon Pitts.

Several key concepts from the book were presented that successfully portrayed family controlled businesses as positive and strong contributors to the economy. The concepts showed business families as exceptional champions of business ethics because they ensure their family values are present within their business models. Another interesting fact that Isabelle discussed was that over 50% of the world’s largest companies are family owned; a pretty amazing statistic!

Notably, Isabelle used a Grasshopper vs. Ant analogy to illuminate one of the book’s concepts. In this analogy the grasshopper is short-sighted and chasing a quarterly bonus; only looking to the bottom line. However, the ant works slowly guided by family values and a mission to build a foundation that enables future generations to thrive within the business.

I came out of the presentation with a better understanding of how family systems can positively impact the longevity of a business. Often when people think of family businesses they have the impression that they are all mom and pop shops with few organizational systems in place, making them unsophisticated or less educated. Through their book, “Managing for the Long Run” and their ABFI presentation, Danny and Isabelle showed that family controlled businesses do extraordinarily well despite their internal challenges. Business families have the ability to take their unique strengths and transform them into competitive advantages.

For more insight, check out their book on Amazon.com!

The ABFI Author’s Breakfast Series will continue on March 22^nd in Edmonton and March 23^rd in Calgary with author Franco Lombardo presenting, “The Money Motto”.

The catered info session took place in the MBA lounge of the Alberta School of Business and started out with some light mingling over catering provided by Upper Crust. At five o’clock Lloyd and Shauna took the floor introducing key faculty in attendance. Danny Miller and Isabelle Le Breton-Miller authors of “Managing for the Long Run” were also in town attending the event from Montreal. Danny and Isabelle will be presenting in the Authors Breakfast Series hosted by ABFI on February 24^th in Edmonton and on February 25^th in Calgary. You can register for these events here: Edmonton Event or Calgary Event.

One of the key takeaways from the event included the creation of a new major in Entrepreneurship and Family Enterprise, the first of its kind in Canada. This major is open to all BCom students and is especially relevant to students pursuing three distinct career paths:

1. Students intent on creating, owning and or managing a business venture;
2. Students destined to become the next-generation leaders of an existing family enterprise; and
3. Students who envision themselves as professional advisors to the entrepreneurial and or family controlled firms in the future.

Courses offered include new venture creation, small business management, managing family enterprise, international family enterprise and advising family business. (For more information on programs contact etadman@ualberta.ca)

The event also acted as a forum for both students and advisors to bring up ideas for new courses and services they would like to see. Executive Professor in Residence Gary Coskey brought up the interesting idea of starting a family business club at the U of A.

What are your thoughts on establishing a NexGen family business club at the U of A?

Most “next geners” have heard the comment from founders—“someday this business will all be yours”. After making the decision to pursue a career in the family business, a clear pathway to achieve this goal is often not obvious.

In my discussions with founders, they often indicate that the “next geners” are fitting into the family business; however they are not demonstrating a desire to take over the reins of the family business.

On the other hand, the “next geners” are indicating that they are uncomfortable raising transitional issues with the founders. They don’t want to give the impression that they are “pushing the founders out”. This impasse is obviously created by the lack of communication from both parties.

In my opinion, the “next geners” must develop a career strategic plan to clearly identify their abilities to prepare themselves for a leadership role in the family business. This strategic plan should include the following:

Education and Experience

• Ensure that you bring to your first job an appropriate level of education/experience.
• Learn communication skills through organizations like Toastmasters.
• Enrol in business courses to improve your business acumen.

Starting Work

• Ascertain that your new position is meaningful to the business and not a position created for you by the founders.
• Ensure that you are provided with a detailed job description and how you will be held accountable.
• Ensure that you are provided with a mentor—–not dad or mom.
• Gain experience in all areas of the business.

Work Habits

• Come early and leave late.
• Be prepared to do whatever is required. Don’t ask anyone to perform a task you wouldn’t do.
• Build respect from all employees.
• Ensure you express loyalty to the family business.
• Do not discuss family matters with other employees.
• Do not take privileges that are not available to other employees.
• Take constructive criticism as a learning experience.

Finally, demonstrate to the founders that, although the road to leadership is arduous, you will do whatever it takes to proof you are capable and ready to assume the reins of the business.

Gary Coskey